To help prospective customers get familiar with the brand, Open Universities Australia needed a series of explainer assets. I took the lead on this project, utilising the full breadth of my creative skills, as well as project management skills.
A selection of videos from a 9-part series, in which I played art director and scriptwriter, and worked with agency Creativa to produce finished art and animation. To complement the full-length videos, I personally storyboarded and animated the 15-second social teaser videos (last 2 videos below).
How Open Universities Australia works
Design your study path
Our open-door policy
Social Teaser 15" - How OUA works
Social Teaser 15" - Take study for a test drive
As part of the suite of assets, I created various social ads featuring the same design aesthetic.
To house the explainer content, I worked with a developer to create a 'How it works' webpage. I wrote the copy, and designed both the graphics and the page layout, considering how the user will move through the page, and addressing questions as they may arise.