KMART - ART DIRECTION
As a Digital Art Director at Kmart Australia, it's my job to concept, plan and direct digital content, including email, social posts, videos and catalogue. I begin by creating layouts using reference images and line drawings, then I plan and cast the shoot, and finally on set, I direct the photography, video and styling.
JUDITH YOUNG COLLECTION
Below are key shots from the project, a behind the scenes video (edited by me) and the final email layout.
NEW APPAREL - MARCH 2023
Below are key shots from the project, and the final email layout.
JULY SCHOOL HOLIDAYS CAMPAIGN
As the creative lead on this campaign, I ideated and drew up creative concepts for the key photography, and drew up layouts for all the creative assets prior to shoot.
The campaign theme was 'imaginative play', emphasising kids' big imaginations and creativity. Below are some examples of the pre-production work I led.
PHOTOGRAPHY CONCEPT EXAMPLES
Catalogue cover - Barbie convertible
Catalogue cover - Transformers doll
POS Storefront - Basketballs
POS Storefront - Jiggly rabbits
CATALOGUE LAYOUT EXAMPLES
